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Club News


Watch Blues in their opening Sky Bet League Two game...

10 September 2020

Southend United entertain Harrogate Town, who will play in their first ever EFL game, on Saturday as Mark Molesley's Sky Bet League Two campaign in charge of Blues gets underway.

Kick-off is 3pm at Roots Hall and due to the Covid-19 restrictions the game will be played behind-closed-doors.

iFollow Blues will be the only place to watch the action, on your laptop, computer, tablet or mobile device, with a £10 Match Pass.

Want to watch on your tablet or mobile device? Download the new EFL iFollow App and watch on the go, wherever you are!

Non-Season Card holders can purchase a Video Match Pass by clicking HERE and selecting 'Buy A Video Match Pass'. Then simply log in to your iFollow Blues account and follow the instructions or register for an account, which can be done for free.

Please note, there is no option to purchase a Match Pass on the new App. This must take place on the web, with the credentials then used to login via the App.

Once you have purchased your Match Pass, simply log on to from 2pm to watch live coverage of the game.

Fans are encouraged to purchase their Match Pass as early as possible in order to allow time to test their log-ins in advance of kick-off.

Please note, in order to register an iFollow account, the user must confirm that they are over 18 years of age.

If you have any problems, please contact the customer support team by emailing (with Southend United in the subject header) or live chat service which can be found on the bottom right hand corner of the homepage.

How to buy a Match Pass

iFollow FAQ’s


Season Card Holders

Fans who have bought Season Cards this week will be emailed with their unique codes to redeem their Match Passes on Friday.

Codes will be sent to the email address of Season Card holders registered on our ticketing system, please remember to also check your ‘junk email folder’.

Upon receiving your email, we would request supporters to redeem the code as soon as possible, then any issues can be assisted with at the earliest opportunity. 

Please note that codes cannot be redeemed in the App. This must be done on the website.

Fans are advised when asked to input their card details that this is because promotional codes work as a ‘money-off’ mechanism, in this case 100% off. You will not be charged. 

Thank you for your terrific support and we’re sorry you can’t be with us at the moment, but we look forward to welcoming you back to Roots Hall as soon as it is safe to do so.

How to redeem a Promo Code

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