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Club News

2020/21 Home Kit Reveal

31 July 2020

Southend United is delighted to reveal the new hummel 2020/21 home kit.

The Southend United jerseys will be available for pre-order on the official club shop website from Monday 10th August.

It is the start of a new era with hummel becoming the club’s official technical kit and retail partner for the coming season and coinciding with that Watchlotto are also embarking on its first campaign as front of shirt sponsor. 

Watchlotto have teamed up with the Teddy Hewitt Foundation with the foundation’s logo being shown on Blues’ junior retail kits next season.

We're delighted that the home kit will once again have long-time partner Trade Price Cars sponsoring the back of shirt and shorts.

Hummel have made a splash with their first Blues home shirt which features a wave pattern denoting our seaside town, the famous Hummel chevrons on the sleeves along with the 1906 and Saxon seaxes logo on the back of the collar.

The away shirt will be unveiled next Friday, 7th Augus at 2pm.



Shirt - £45 (S – 5XL)

Short - £25 (S-3XL)

Sock - £12


Shirt - £40 (SB to 2XLB)

Short - £20 (SB to 2XLB)

Sock - £12

Mini kit – home only

£40 (0/6m to 5/6 years)

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