Blues have grown their partnership with Watchlotto for a minimum of two seasons, with the logo emblazoned on the front of the 2020/21 & 2021/22 Hummel home & away shirts.
Watchlotto worked closely with the club last season, and the competition company utilised the Southend United players and match images, allowing people the opportunity to win luxury watches for a fraction of the price in various spot the ball competitions.
And for the next two-years they have strengthened their support of the club by becoming a main partner.
The first-team squad will continue to take part in the judging of the competitions on a weekly basis, with winners being announced worldwide.
Harrison Gwinnet, Director of Watchlotto said, "We are very pleased to become the main partner of Southend United Football Club.
“The club has an abundance of potential to climb back up the divisions, and we believe that being the main sponsor with the common goal, and being more involved in the clubs activities will increase team morale and lead us all to where we should be.’’
Rhys Ellingham, Head of Commercial at Southend United said, “It’s great to welcome Watchlotto as our main partner of the club, the support they have shown by signing a two-year deal during unprecedented times is a testament to the relationship the club has built with the company and we look forward to continuing the partnership for years to come.
“I would like to thank Watchlotto for their continued support and also for changing their branding colours to match each kit that Blues will be playing in next season which I'm sure fans will like.”
Watchlotto have also kindly donated the branding opportunity on the front of shirt of the Southend United official junior retail shirts to the Teddy Hewitt Foundation.
To find out more about Watchlotto and how you can win a luxury watch for the fraction of the price please visit https://watchlotto.com/
Southend United's official NEW Hummel home shirt for the 2020/21 season will be announced on Friday 31st July, 2pm.