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22 July 2021

Southend United are delighted to announce that Rickard Luckin will be the official back of shirt sponsor for the 21/22 season.

Rickard Luckin, Essex based chartered accountants and tax advisers, work with businesses and individuals across Essex to help them realise their potential and achieve their aims, from their offices in Southend-on-Sea, Basildon and Chelmsford.

Their branding will also be shown on advertising boards around the stadium, the official team announcements on social media and team sheets on a matchday at Roots Hall.

Rhys Ellingham, General Manager said: "It’s great to have Rickard Luckin on board for the 21/22 season. We have worked closely with them for a number of seasons and each season there is a growth to the partnership which highlights the relationship we have with Rickard Luckin. 

"I would like to thank Rickard Luckin and Samm Avis in particular for continuing to support us and we look forward to working closely with them for years to come."

Samm Avis, Head of Marketing said: "We are proud to continue and grow our support for Southend United in what will be the fourth consecutive season of our commercial partnership with the club. We are especially excited to see our brand appear on the back of the fabulous new home and away kit from Macron, thanks to Rhys for his hard work on making this happen."

Rickard Luckin remains as committed as ever to Southend and can trace its own roots in the town back almost 100 years – supporting our clients and contacts in the area back then as it continues to do today."

Find out more about Rickard Luckin by visiting

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