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23 July 2021

Southend United are delighted to announce Trade Price Cars as the Principal Partner for the 2021/22 season.

Trade Price Cars’ logo will be emblazoned on the front of Southend United’s Official home and away shirts for the upcoming season.

The continuation and growth of the sponsorship further strengthens the relationship, and the Trade Price Cars brand will be seen nationally on a matchday at Roots Hall and further afield in front of BT Sport cameras.

Tom Lawrence, Chief Executive Officer said: "We have a great relationship with Trade Price Cars, they have been a fantastic commercial partner for us over the years. I am delighted that Trade Price Cars will be our main sponsor this season and I’d like to thank Dan for his continued support."

Dan Kirby, Trade Price Cars owner added: "Becoming front of shirt sponsor is a natural progression for Trade Price Cars, we are excited to continue our partnership with Southend United and look forward to the reaction from fans when the kit is released and goes on sale."

Rhys Ellingham, General Manager added: "We’re delighted that Trade Price Cars will be on the front of our official shirts for the 2021/22 season. Dan Kirby and Trade Price Cars have continued to support the Club, especially through the pandemic over the last couple of seasons.

"With Dan being a supporter of the Club himself it is a great fit for both parties. Trade Price Cars have proudly been on the back of our shirt for a number of seasons and it’s a natural growth of the relationship that we will now see their logo on the front of our Macron shirts for the upcoming season."

For more information on Trade Price Cars and to see what car offerings they have available please visit

We are excited to unveil our 2021/22 home shirt later on this afternoon!

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