Southend United manager Mark Molesley was thrilled to bolster his squad with the arrival of Reeco Hackett-Fairchild.
The 22-year-old winger was a transfer target in the summer but Blues have had to wait until this transfer window to secure his services on loan from Portsmouth until the end of the season.
And Molesley believes Hackett-Fairchild is at the right stage in his career and a good age to bring some added competition to the attacking areas in his squad.
“He’s a player we’ve known about for some time,” said the Blues boss. “We tried to get him when we first came into the club but unfortunately we weren’t in a position to make that happen at the time. He went to Bromley and has done well.
“He plays across the front line, out wide, so he plays in a lot of attacking positions.
"I think he puts competition for places across that whole front line.
“A talented player, an exciting player and one we’re very much looking forward to seeing in action.”
The former Charlton Athletic winger signed for Portsmouth last year but has found game time limited.
However, he has flourished at Bromley in three separate spells, scoring twice for them earlier this season and laying on three more goals for teammates at the National League side.
“He’s going to have that hunger to succeed," Molesley added. “I think he’s at a good age, he’s young, athletic and energetic.
“He’s also not a pup either. The conference is an unforgiving tough league and he’s performed well in there to get his move to Portsmouth and again there on loan.
“There’s a nice balance of youthful energy but also that bit of experience of men’s football as well.
“We’re always looking to add to our goals for, and assists as well.
“We feel that he can really add to our front line.”
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