Mark Molesley believes Southend United will come through their difficult start to the season much stronger as a group and as individuals.
Blues go into Tuesday night’s encounter with Oldham Athletic searching for their first league win.
Despite a good performance away to Tranmere at the weekend, Blues were left empty-handed and with nothing to show for their efforts.
Molesley said the lessons his side are learning will help them in the long run.
"Football can change in an instant, sometimes for the worst but also for the best,” he said.
"We’ve got to be positive. These are great lessons we’re learning at the moment and they’re going to stand us in great stead going forward. Not just in football but in life.
"Life doesn’t always go the way you want it. Things land on your lap and you have to fight and work through it. Tough times makes tough people and stronger people.
"We’ve got to use these knock backs to make us tougher, stronger and more resilient so that when we come through the other side, we’re going to be a lot stronger, as a squad, for it."
On tonight’s game against The Latics, who sit two places and three points above Blues in the Sky Bet League Two standings, Molesley said his side need to come out fighting.
"The next game is always the most important game,” he added.
"We're well aware of the task at hand and another tough challenge awaits but one we can't wait to tackle.
"Especially after the disappointment of Saturday, we can't wait to get back out there to try and get that elusive win.
"Ultimately, the aim of football is about what you do in both penalty boxes and we know we have to sharpen up at both ends, we'll certainly be looking to do that, but on the whole Saturday was a positive performance and I'm sure if we perform to that level and sharpen up in both boxes those wins aren't far away.
"We created a lot more chances, had a lot of the ball and used it well and unfortunately couldn't find that breakthrough, and goals do change games.
"One was a set play against the run of play and the other was a cruel deflection. At the moment those things are going against us but as I’ve said all along, we’ll never feel sorry for ourselves.
"We need to pick ourselves up, dust ourselves down and come out fighting."