Later tonight sees the start of 10 supporters’ journey to Gillingham ahead of Saturday’s Sky Bet League One game, and caretaker manager Gary Waddock was full of praise for them when he visited Little Havens Hospice on Thursday.
Along with Simon Cox, the pair had a tour of the facilities and then conducted their pre-match interviews.
The walk begins at 11pm on Friday night, with the amount raised on Friday morning creeping past the £2,000 mark.
Waddock said: "For them 10 supporters to do what they’re doing is fantastic.
"The biggest thing is to raise awareness. For the supporters walking to the game, they’re doing that first-hand.
"It’s the first time I’ve been to Little Havens, you walk in and it’s a fantastic place, so the more people that can donate the better as that will only go to help.
"Football is important in our lives but when you come into a place like this you realise there is far more important things going on in the world than football. In our little world that’s the most important thing, but there’s bigger things going on outside of that.”
The Southend squad have altogether donated £300 to the cause and you can join them by contributing via this Just Giving page.
Simon Cox added: "We as players are donating to the cause as well. We’re going to put some money in and we wish them all the best.
"It’s a great thing to do and we’re grateful as a football club and support them and wish them all the best.
"When you walk around this place you see the staff are fantastic, I’ve met a few and they’re very passionate about their job. This probably isn’t the nicest place to come but they try and make it as happy as possible and everybody smiles around here.
"These guys are heroes in their own right and they come in with smiles on their faces every day, so we can take a lot from them.”
On the game against Steve Evans' Gilligham, Waddock said: "We can’t affect what has gone on, we can only affect the future and the future in our world is Saturday away at Gillingham.
"It’s vitally important we put in a performance which will give us a chance to pick up three points.
"If we can approach the game in the same manner as we did at MK Dons then we’ll give them a game, but we have to get them levels again."
Simon Cox said Blues need to work harder than they did against Accrington.
"What epitomised us against MK Dons was hard work," he added. "When you look at the difference between the work rate in the MK Dons game to Accrington, they are chalk and cheese. We came out with a great result at MK Dons so drawing on that we have to get back to firstly working hard for each other."