For the last 26 years Kick It Out has been at the heart of the drive towards equality, inclusion, and cohesion for everyone who plays, watches or works in football.

The organisation started in 1993 as ‘Let’s Kick Racism Out of Football’ and has evolved into an organisation which – working alongside its funders, partners and supporters – fights all forms of discrimination in the game we love. 

A number of activities will be taking place at Roots Hall in the build-up to kick-off, to help raise awareness of equality and inclusion in sport.

The players will be wearing Kick It Out t-shirts in the warm-up, with Southend United Ladies players also wearing the t-shirts for their Essex County Women’s Premier League Division match against Chelmsford City Ladies on Sunday (2pm KO, SS2 6UH).

Leaflets are to be given out around Roots Hall, containing information on Kick It Out’s Reporting App and the #KickItOutGeneration which was launched earlier this year.

Participants from Achievement Through Football – a community organisation which provides a safe environment for young people at risk of exclusion - will be pitchside.

Find out more about Kick It Out on their website and Twitter account @kickitout.