LONDON 15th MAY 2019: Men whose lives have been affected by prostate cancer starred in an eye-catching installation on London’s Southbank today.
The giant savings jar, which measures a whopping 2.65m by 1.8m, was created by Prostate Cancer UK for the men to feature inside, highlighting the charity’s belief that all men are worth saving.
The super-sized savings jar takes place to support Prostate Cancer UK’s new brand campaign ‘Men, we are with you’, which launches this week, including a new TV advert.
More than 11,500 men die from prostate cancer in the UK each year, it’s a bigger killer than breast cancer, and with one man dying from prostate cancer every 45 minutes, the campaign is aimed to make people think about the men in their life, what they love about them and what they would miss if they lost them to prostate cancer.
Philip Kissi, 61, from London, is backing the savings jar display since being diagnosed himself and treated for the disease. He added: “It’s important that we take this opportunity to make a point of celebrating men, because we are important to our loved ones. I wanted to be here today to shine a light on this disease because it’s vital to raise awareness of this issue, especially in the black community where the risk is higher.”
While catching up on football news last year, Keith Smith, also 61, from Essex, revealed that it was the link-up between his beloved Southend United and the charity which prompted him to speak to his GP about his own health: “I knew nothing about the disease but was drawn to the Prostate Cancer UK website after seeing the club’s work with the charity. I read through the information and thought ‘that’s me, I’ve got those symptoms’. I went to the doctor, and after a range of tests it was confirmed I had prostate cancer. I’m supporting being in the jar today because if I can save one man by sharing my story, that would make me very proud” added Keith, whose treatment continues.
Prostate cancer is the most commonly diagnosed cancer in men, with 129 men diagnosed every day, on average. In the UK, one in eight men will be diagnosed with prostate cancer at some point in their lives. Older men, men with a family history of prostate cancer and black men are more at risk.
Prostate Cancer UK’s Chief Executive, Angela Culhane, said: “Our campaign celebrates men, and demonstrates what we lose if our dads, brothers, sons and partners continue to die early from prostate cancer. We stand with men and for men: when diagnosis isn’t good enough, to fund research breakthroughs to provide better care, to campaign for better treatments, and through our support services. As our jar symbolises, men are worth saving and we need everyone who feels the same way to join us to stop prostate cancer being a killer.”
People who want to celebrate and commemorate loved ones and help raise vital funds for research and support services may wish to sign up to one of Prostate Cancer UK’s hugely popular series of March for Men walking events this summer. For more information on getting involved in the charity’s organised or DIY walks, ranging from 2km to 26 miles in distance, visit March for Men.