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Back of shirt and shorts, along with south stand sponsorship, renewed for 19/20 campaign

23 July 2019

Southend United are delighted to announce Trade Price Cars have continued their sponsorship of Blues’ back of shirt, short sponsorship and the naming rights to the South Stand at Roots Hall Stadium for the 2019/20 Sky Bet League One season.

The continuation of the sponsorship further strengthens the relationship and the Trade Price Cars brand will be seen nationally on a matchday at Roots Hall and further afield.

Rhys Ellingham, Head of Commercial said: “We are delighted to continue our relationship with Trade Price Cars. Dan Kirby has supported us over a number of years and commercially the deal is very beneficial to both parties which is excellent and what we are about as a club.

“I’m excited to see the partnership continue to grow throughout the season and beyond and I would like to thank Dan and Trade Price Cars for their continued support.”

Dan Kirby, Trade Price Cars owner added: “We have a great relationship with the club, commercially we have enjoyed business from players, staff, supporters and the wider community. It’s great to be able to continue giving back to this fantastic football club. We are very much looking forward to the new season.”

For more information on Trade Price Cars and to see what car offering they have available please visit

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