Southend United are delighted to announce striker Simon Cox will remain at the club for the 2019/20 season after a clause was triggered in his contract.
Cox has made 35 appearances in all competitions so far this campaign and bagged 12 goals.
The 31-year-old former Republic of Ireland international has scored 38 goals since joining in 2016, coming in 132 games.
Commenting on the extension, which will take him into his fourth year at Roots Hall, Cox said: “It’s been a good season personally so far with the goals I’ve scored and the contributions to the side but for me it’s all about us winning games of football.
“I said when I signed in the summer that this season for me was going to be a lot about goals and my contribution to the team, and I feel like so far I’ve delivered on what I said so long may it continue.
“I always want to play in every game and I like to start in games so if I’m starting it obviously means I’m doing something right and I’m delivering, whether that be goals, assists or performances."
The forward continues to be an integral part of Blues’ strike-force, and he has hopes of beating his best goals return in a season for Blues, which was 16 in his first year at the club.
“I feel in good shape and there’s no need for me to be slowing down,” he added. “I train every day if I can and I just want to play as many games as possible and continue the good form that I’ve been showing recently.
“In my first year there was probably four or maybe five penalties in there. If it was four then that’s 12 from open play. I’ve only scored one penalty this year so I’m on course to equal my record from open play which is pleasing in itself.
“Hopefully we can finish the season strong and I can beat my tally from the first season of 16.”
Cox was also pleased to have his future tied down much earlier than it was year.
“Last summer was very stressful because I always wanted to stay and there was a lot of toing and froing from the club’s point of view and my point of view. I wanted to get it done as quickly as possible, but it seemed to take a lot longer than it needed to.
“But at least this year to have it extended nice and early and it gives me a bit of stability going into next season. Hopefully I can play more games next season and maybe even extend it again next year.
“My aim is to continue playing football, continue enjoying it and stay fit.”
Blues boss Chris Powell added: “Simon has definitely earned himself this extra year. He’s worked hard for it and we need to keep him working as hard as he can.
“At times everyone can see why he’s played international and Premier League football.
“Since I’ve come into the club I recognised he’s a player that can score goals and create goals. He’s a clever player, he’s a player that I feel can score even more goals, but he does sacrifice himself to help the team out, but already he’s got 12 which is great for him.
“With the games left he can really get a good total and it shows that he still wants to improve by bettering last year. With this deal he will want to get even more next season.
“Tom Hopper and Simon definitely showed signs of a partnership with the goals that they both scored in the early part of the season and now Stephen Humphrys has come into the equation. We’re hoping we can build on that even further next year.”