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20 February 2019

Fairfield, Leigh-on-Sea’s BMW and MINI Retailer, has recently been honoured at a National level by winning 4 awards and shortlisted for a further 4...

The independent family run business that employs over 150 members of staff, has recently celebrated 50 years of trading and within that time have won numerous accolades from the BMW Group in wide-ranging areas of its operations.

This year, in January, MINI UK held its annual awards evening at the Titanic hotel in Liverpool. The prestigious event was hosted by Tess Daley and Fairfield was shortlisted for ‘Best Used Car Retailer’ and won ‘Retailer of the year in Aftersales’ and ‘Regional Retailer of the year’. Previous years have seen the local retailer win most of the other 8 categories collectively.

In early February, BMW UK held its annual Retailer of the year awards in Lisbon, Portugal. Hosted by TV personality Caroline Flack, Fairfield was once again in the limelight, shortlisted for ‘Corporate Retailer of the year’ and overall ‘Retailer of the year’ winning the ‘Retail Sales award’.  

However, the icing on the cake was the ultimate accolade for Fairfield’s Head of Business, Peter Dodson. As well as guiding the businesses to all of this success for 2018, he fended off stiff competition from the other 148 Retailers to win the top award, BMW UK’s ‘Head of Business of The Year’ for 2018.

An emotional Peter received his award to a standing ovation in front of an audience of 750 from Kevin Davidson, Dealer Development Director of BMW UK Ltd.

“This is the proudest moment of my career” said Peter, who this year celebrates 38 years at Fairfield and has seen the company grow from small beginnings in Leigh road, to one of the biggest BMW Retailers in the UK. 

Peter goes on to say, “As a family run business, every member of staff goes the extra mile to deliver a fantastic experience and there is a real passion to succeed that runs through the heart of Fairfield. That is why I am so delighted that our staff are recognised for their hard work with these awards”.

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