Make sure to pick up a copy of Roots Review when Blues take on Fleetwood Town tomorrow afternoon.
Included this weekend, which is not to be missed, is a FREE A3-sized pull-out squad photo!
Loan signing Taylor Moore stars on the front of the matchday programme after making his first league start against Shrewsbury Town.
Moore discusses his move from Bristol City and talks about how he believes he can thrive at Southend.
Isaac Hutchinson, who made an impression in the Checkatrade Trophy recently, scoring within a minute of coming off the bench, answers the ‘Getting to Know’ questions this week.
There are nine pages dedicated to the Cod Army, along with the usual notes from Chris Powell, @SUFC_History continue to go through the little-known history of Blues and there's also a round-up from the U18s' recent fixtures.
Programmes will be on sale for £3 from the sellers around the ground and at half-time, as well as from the Main Ticket Office from 10am.
Make sure you don’t miss out!