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Club News

Blues and Trade Price Cars continue long-standing relationship

13 September 2018

Southend United are delighted to announce Trade Price Cars have continued their sponsorship of Blues’ back of shirt and short sponsorship whilst also acquiring the naming rights to the South Stand at Roots Hall.

The increased sponsorship will heighten the exposure of Trade Price Cars at Roots Hall Stadium on a matchday and further afield.

Rhys Ellingham, Head of Commercial said: “We are delighted to continue and increase our relationship with Trade Price Cars. Being a boyhood Southend United fan, Dan Kirby understands the direction we are looking to move on and off the pitch within the local community and his award-winning team will now see a sizeable increase in exposure for the Essex based company on both a local and national level.

“We very much look forward to working with them throughout the season and beyond.”

Dan Kirby, Trade Price Cars owner added: “It’s an exciting era for the club. We as a business are keen to continue working with Southend United. Commercially it works for us, we have welcomed new customers over the last season who support the blues. May I take this opportunity to personally thank those fans, encourage them to continue buying cars from us allowing that money to be re-invested into this fantastic football club that we all love.”

Trade Price Cars will be offering customers old and new the opportunity to enjoy hospitality benefits at Roots Hall & experience VIP match treatment in the renamed Trade Price Cars Centre Circle Lounge throughout the 18/19 season.

For more information on Trade Price Cars and to see what car offering they have available please visit

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