Southend United will show their support for Prostate Cancer UK during the 2018/19 season with the charity’s logo emblazoned on the home and away kits.
Last year, and just a short period into the 2017/18 season, the club’s Chairman, Ron Martin, replaced his company’s logo on the front of the shirt with The Amy May Trust in support of his Niece and Goddaughter.
Through no fault of her own, Amy experienced a catastrophic allergic reaction to nuts in April 2014, resulting in severe brain damage, and now requires 24/7 care. (https://amymaytrust.com/).
This coverage helped raise both the profile of The Amy May Trust and awareness of how seriously nut allergies must be taken, hopefully helping not only Amy directly, but also many other nut allergy sufferers up and down the country by increasing understanding.
This coming season the Chairman wishes to continue this charitable theme by building on last year’s EFL campaign in support of Prostate Cancer UK. Football is substantially a male dominated sport and what better awareness, week in week out, to alert football audiences, helping to ensure they are tested.
The club’s Manager Chris Powell has been a longstanding ambassador for Prostate Cancer UK and it therefore seems even more appropriate that the club lends its support to this potentially killer disease if not caught early.
A little-known fact is 1:8 (white) men will contract the disease and 1:4 (black) men will suffer from cancer of the prostate.
Prostate Cancer UK Chief Executive Angela Culhane said: “Southend have long supported the work of Prostate Cancer UK during our EFL partnership, hosting matchday collections and encouraging riders to join the Football to Amsterdam bike ride.
“Their manager Chris Powell has been a great supporter of ours for quite some time and this year raised more than £14,000 and a tremendous amount of awareness by running the London Marathon. It was a pleasure to walk with Chris during one of Jeff Stelling’s Marches and I know how passionate he is about our work.
“This partnership extends our footprint in football and proves again the power the beautiful game can have in shaping real change. It will help us make sure the messages about prostate cancer continue to ring loud for the football community, with all at Southend United playing their part in making prostate cancer a disease the next generation of men need not fear.”
Powell said: “I’m delighted that Prostate Cancer UK are going to be on the front this year.
It’s a charity I know well being an ambassador over the last six years and running the London Marathon for them in April, and it’s a brilliant move by us to raise awareness about a disease that affects many.
“Hopefully we will be the ambassadors of Essex because it’s important that men of a certain age, but all men, know about prostate cancer and be aware of it.”
To find out more information about Prostate Cancer UK’s work in football go to: www.prostatecanceruk.org/football
The new partnership begins in earnest with Blues set to debut the new home kit on Sunday against Championship heavyweights Leeds United.
The Club will host two matchday collections during the campaign and there will also be charity branding around Roots Hall including the backdrop in media interviews.
The partnership was announced via a short kit launch video which included first team stars, goalkeeper Mark Oxley, young midfielder Dru Yearwood and new signing Tom Hopper.
Angela Culhane added: “We’re delighted to team up with Southend United for the 2018/19 season and it’s really exciting to see our logo across the club’s home and away shirts for this coming campaign.”