For the first time this Saturday there will be a pop-up club shop at the entrance to the Paul Robinson West Stand.
Supporters who are coming to the opening game of the Sky Bet League One season and sit in the West or South Stand will notice the shop in the Southend United branded gazebo at the entrance off Shakespeare Drive.
Please be aware it will be cash only at the pop-up shop and it will be open from 1.30pm up until kick-off. Card payments will still be taken at the main club shop along Victoria Avenue.On sale will be the following items:
Replica Adults home & away jersey - £45
Replica Kids home & away jersey- £36
Replica XLB home & away jersey - £40
Scarves - £10
Caps - £10
Towel - £20