Prostate Cancer UK will host a match day collection ahead of Saturday’s eagerly-anticipated League One clash with Charlton Athletic.
The leading men’s heath charity, who this season proudly adorn the home and away shirts of the Shrimpers in their quest to raise awareness about a disease that kills one man every 45 minutes, will be collecting outside Roots Hall.
Fans will also be able to show their support by buying one of the iconic Prostate Cancer UK ‘Man of Men’ pin badges in the Southend club shop and are encouraged to chat to the volunteers.
Boss Chris Powell has been an ambassador for the charity for more than six years stretching back to his time at the helm of the Addicks and regularly wears the Prostate Cancer UK ‘Man of Men’ pin badge on the touchline up and down the country.
And he admitted his pride at seeing his players wearing the iconic logo on their shirts in the 2018/19 campaign.
He said: “When I saw this season’s kit for the first time, it was quite emotional for me. Seeing the logo and the man struck a real chord with me, because I know how significant this is with regards to having Prostate Cancer UK on the front of a football shirt. I know It’s been at Millwall and Scunthorpe United but we are the custodians now and that is a great feeling for me.
“Over the years I’ve learned so much about this disease, and how it affects men and their families in so many different ways. There are still so many unanswered questions, but this is another milestone moment. One man dies every 45 minutes from this disease. Just think about that for a second, that’s two men every game we play. That simply has to change.
“That’s why there are volunteers from the charity collecting at the game on Saturday, and raising awareness. Dig in, if you can, or take some information from them. Or check their website – www.prostatecanceruk.org. It’s an incredibly important cause.”