Be Part Of It...Southend United welcome fellow promotion hopefuls and Play-Off rivals Rochdale to Roots Hall tomorrow - Saturday 14th January, 3pm Kick Off.
Rochdale are currently two places and six points above Blues in fifth place in Sky Bet League One with a game in hand.
Phil Brown has stated how tough a test it will be against Keith Hill's side, saying: "We've got to make sure that we're bang at it."
He, and the players, will be hoping to bounce back from last weekend's defeat to Sheffield United, which was the side's first defeat in 14 games.
Jason Demetriou spoke about the squads desire to get that "winning feeling" again.
Come and Back Your Blues in this big game by purchasing your ticket, which are still available to buy online, in person from the Roots Hall Ticket Office and from the Blues Box Office by calling 08444 77 00 77.