Back the Blues at home to the league leaders...
Southend United entertain Sky Bet League One leaders Scunthorpe United at Roots Hall this weekend.
It is the fourth game in succession that Blues will take on a direct rival for promotion and a side above them in the table.
The record from the three games so far stands at one win, one draw and one defeat. A win against the table toppers will be huge for Blues' play-off hopes and YOUR support will be needed.
Tickets are on sale for the big game online
, in person from the Roots Hall Ticket Office or by calling 08444 77 00 77.
You can also enjoy Happy Hour between 12.30-2.00pm in the Far Post, Premier Bar, Blues Lounge, Groundsman and Shrimpers Bar with Fosters, Real Ale and a glass of wine all priced at £2.50. All will be showing the Premier League's early kick-off between Chelsea and Arsenal.