‘Hard work, desire and determination’. That’s the message from Phil Brown to his team ahead of this weekend.
The Blues boss said that was missing last weekend in the 3-0 defeat to Bradford City.
But back at Roots Hall, where Blues are unbeaten - and the only Sky Bet League One side at home to have not suffered defeat - Brown says they will only be able to maintain that record with those characteristics.
“I don’t want to harbour on about the defeat at Bristol Rovers, but it was not certainly in the manner of how my teams go about their business,” he said.
“We just have to get back to what we’re good at and that means hard work, desire, determination, all those big names in the world of football need to be on show in front of our own fans.
“You’re looking at one of the best home form records in the four divisions, let alone the one division, but it’s coming up against one of the best away records as well.
“Bradford City’s away form is better than their home form so it’s one of those games that somethings has got to give.
“Notoriously, certainly over the last three or four years, we’ve had some good battles against Bradford City and in quite a few of them we’ve come out on top.
“It’s always been a feisty encounter, a real tough game, and I’m not expecting anything different."
The visit of Stuart McCall’s Bradford City this weekend kicks off the start of four games against the top six, three of them at Roots Hall.
But Brown isn’t unnerved by the prospect adding: “It’s only daunting where supporters are concerned because you look at the league table and see four out of the top six.
“The ability to score goals is certainly there, but it’s been missing in the last two games and the reason it’s been missing is down to hard work, not the shape of the team or the formation of the team, it’s down to hard work that I’ll be demanding from the players on Saturday.”