The boss wants progress in the competition this season, starting at Glanford Park.
Southend United manager Phil Brown says he wants to make this Christmas a ‘really interesting one’ with an FA Cup run this season.
Blues take their place in round one of the competition this Saturday with a trip to divisional rivals Scunthorpe United on the cards on Saturday.
And Brown’s relishing the trip to Glanford Park and wants a run this season.
“The FA Cup is an important time for us and if we get a run going it makes the Christmas period a really interesting one as well,” Brown said on Thursday.
“We beat a Scunthorpe team who won five of the next six after losing to us at the end of September. You get a tingle again when you start the cup competition and I want to have a run and a big tie in the third round.
“I want to go there and make sure we give a good account of ourselves. Myself and Mark Robins [Scunthorpe manager], we're both looking at the game and using it as a gage as to how far we've come.
“We're preparing ourselves for a real tough game.”
And the boss admits he has a number of issues regarding his team selection, with some key players likely to miss out through injury ahead of the game in Lincolnshire.
“Mark's probably three or four players down due to loanees being blocked and injuries, whilst my hand may be forced as well.
“At the moment we will definitely be without Gary Deegan and Anthony Wordsworth, whilst John White and Joe Pigott are doubts. Two that will definitely play a part are Myles Weston and Adam Barrett.”