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News: Club announces new ticketing system

16 April 2015

TALENT Sport to become ticketing system for the start of next season.

Southend United Football Club has chosen TALENT Sport, the ecommerce platform from Advanced Ticketing, following a rigorous tender process involving numerous software providers. 

Southend selected TALENT Sport for its reputation in delivering an excellent online purchasing experience for fans. 

The system will go live this summer, ready for the start of 2015-2016 football season.  
TALENT Sport which will be hosted in the cloud, will mirror the branding on Southend’s website to offer an integrated online purchasing journey. 

Fans will benefit from a fully responsive web experience, allowing them multiple transaction choices when purchasing tickets, from any device. Ticket staff will operate TALENT Sport using a browser user interface giving them greater flexibility and access to real-time back office information.

Blues Chief Executive Steve Kavanagh said: “Offering our supporters an excellent experience remains at the top of our priorities and the decision to choose Advanced is a strategic part of delivering against this commitment. TALENT Sport has an established base in football and the wider sport market and we visited many of its customers operating in similar environments to us. 

“Our board is confident that our fans will now benefit from a fast, reliable and flexible journey online. Fans can now purchase from any device, whenever and wherever they are, which we see at the first step towards operating a ticket-less stadium environment in the future.

“Hosting our commerce operations in the cloud is part of the board’s goal to be at the forefront of technology changes. Advanced’s focus on cloud-based technology was an important factor in choosing to partner with them. 

“At an operational level, a cloud-based hosted solution removes reliance on IT staff at our end which enables us to streamline our processes and free up staff to do what we do best – running a football club,” Kavanagh concludes. 

The club will also use TALENT Sport for CRM, allowing it to analyse supporter data and engage with fans in a more tailored way through its campaigns to reward loyalty with relevant offers and promotions. The solution will also integrate the purchasing of corporate hospitality in the future, replacing its current disparate purchasing system.

“We are delighted to engage with the most senior decision makers at Southend United Football Club to develop a shared technology vision. The solution will allow the club to transform the way supporters can engage with them. We know that the new ‘connected fan’ is always on the look-out for their clubs to adopt new technology and we’re excited to work with Southend to help them bring their vision to life,” comments Mark Dewell, Managing Director of Advanced Ticketing. 

About Advanced Ticketing

Advanced Ticketing has more than 15 years’ experience in providing ticketing and CRM solutions for the sports, stadia, arts and live events industries. Its portfolio of products is known for being fast, secure and reliable.  

Advanced Ticketing’s flagship solution, TALENT Sport, offers audience profiling, retail merchandise, hospitality, non-match day events, merchandising and food & beverage, as well as ticketing. The solution integrates with access control systems as well as extended loyalty systems. 

Customers which use Advanced Ticketing’s solutions include: in sports, Silverstone Circuits, Goodwood Estate, Leicester Tigers and Worcester Warriors rugby clubs, Liverpool and Leeds United football clubs and Chester Racecourse; in arts and live events, the National Trust, Beverley Folk Festival, Chester Rocks and Tribfest. 

Advanced Ticketing now forms part of Advanced Business Solutions, an Advanced Computer Software Group Limited company. In 2014, the Group won Tech Company of the Year in PwC’s UK Tech Awards. Advanced was also ranked in the Deloitte UK Fast 50, which recognises the 50 fastest growing technology companies in the UK and ranked in the top 300 technology companies in Deloitte’s EMEA rankings.

For further information, please contact Firework PR:

Emma Beardsley - or call on 07946 899590
Andrea Hounsham - or call on 07783 535928 
Angela Mycock - or 01625 856 513 

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