The club's new 2010/11 home Nike shirts go on general sale for the first time on this morning.

All pre-orders have been shipped in advance; ensuring those supporters who ordered online received their shirts on launch day.

But those fans who choose not to pre-order can visit the Blues Club Shop to buy the new Nike shirt.

The new shirt is available in all sizes with adult prices just £40 and junior prices starting from £33.

Alternatively if you can't make it along to Roots Hall bluesdirect is also available 24/7 for orders of the new Nike strip.

Supporters will be able to purchase the new Nike training range which was launched last Friday.

The collection includes training tees, shorts and polo shirts, which are ideal for the summer months and can also be purchased from bluesdirect.

The new away kit goes on sale from Friday, July 30.