As both an innovative Football Club and business, the Clubs e-communication strategy plays a key part in making the Club as efficient and progressive as possible.

We are now in an age where e-comms (e.g. websites, newsletters or e-mails from a company) are the future of both marketing and information providing, and we aim to be the market leaders in this.

The theory behind this is that whilst not everyone has an e-mail address, everyone does have access to the internet, be it a family friend, grandchild, or IT teacher!

The Blues Insider weekly e-newsletter has been running at the Club for some time now, and is at the forefront of the e-communications strategy. It currently has its highest readership figures of over 28,000 people per issue and continues to grow rapidly.

What makes the Insider so popular is its exclusive content, where the majority of stories and competition are available only through the e-newsletter itself.

Regular exclusive features for the 08/09 season include:
- 'Revelling In It' - Alex Revell's weekly report on the world of football
- '1-on-1' - the only place to ask that 'always wanted to know' question to your favourite player
- 'The Boy Could Be A Bit Special' - find out more about the future stars of SUFC
- 'The Alex Revell Great Sports Quiz' - the hardest sports quiz around with exclusive prizes
- 'Where Are They Now?' - find out what happened to the SUFC stars of yesteryear

Further to this, the addition of regular match analysis, stats zone, community news and player/management interviews makes it an unmissable read.

Whilst the 'Insider' is free for everybody, you must be registered to receive it, and you can do this by visiting www.register-southendunited.co.uk.

All information and email addresses you give are for Southend United use only, and will not be distributed to any third parties. Furthermore, you can unsubscribe at any time, so it doesn't hurt to sign up now and give it a try.

The Club will never shy away from the fact that from time-to-time we may e-market to you through this channel, but the only reason for this is to make you aware of what we are offering. We fully accept that what we are marketing may not be for you, however, we are confident that you will know at least one person it would appeal to, and would ask you pass these details on to them on our behalf.

Part of our mission is to provide you, our valued supporters, with the most up-to-date news possible, and if there is anything you are interested in at the Club, then we are more than happy to feature this in the Blues Insider. To do this simply email: marketing@southend-united.co.uk