Southend United will officially launch our Blues Country campaign on Monday in a bid to turn South Essex Blue.

As part of the Club's continuing ambition to develop links with all sections of the local community including supporters, schools, businesses and local sports clubs, the campaign seeks to make everyone in the area more aware of the Club and to develop a sense of local pride.

Our official Blues Country launch date is Monday, September 22, with our three new mobile billboards promoting the Blues going out on the road at 3pm. We would welcome any fans who wish to come along and join in the celebrations.

The first fan to confirm the three final locations of our mobile billboards when they are stationary around the county, will win a signed Southend United shirt. Email your answers to: info@bluescountry.co.uk

Not only will you have the chance to have your photo taken with Southend United's first team players and management in front of the official Blues Country Billboards, you will also be given a free Blues Country car sticker. We will be using these car stickers throughout the season to run exclusive 'spotter' competitions for signed memorabilia and money-can't-buy prizes.

We are also offering Blues fans who turn up to the launch the opportunity to purchase half price tickets for our home league game against Huddersfield Town on Saturday, December 13 - Adult tickets will be £10 and Juniors/Concessions £5.

Supporters can also get their very own Blues Country email address. Simply write to info@bluescountry.co.uk with your first and last name and the email address you would like to direct it to and the address will be set up for you in the style of firstname.lastname@bluescountry.co.uk.

Finally if you want to do you part in showing your Blue colours then why not download one of our matchday posters and display it in your place of work, local pub, club or house window. Click here to download the Leyton Orient copy.