The mid-season sale is now underway at the Southend United Club Shop, with a saving of up to 50% off the original RRP off a great range of items.

We have polo shirts available from just £7.20, track jackets from £13.80 and padded jackets from just £20.80, with many other clothing items available at a discounted rate.

It's not just clothing available in our sale. Why not pick up that extra gift for Valentine's day, with the Icon Keying complete in a presentation box for just £3.50 (originally £7)

To view our sale why not pop into the Club shop before today's home fixture with Rotherham United or if you can't make it to the shop then why not check out our online store by clicking here.

Want to keep up to date with the latest offers from the Southend United Shop? Then click here to add us to Facebook www.facebook.com/sufc.clubshop