Southend United Player is the new media offering that will allow supporters across the world to get closer to the action at Roots Hall.

The service will replace Blues World - which has now been running for seven years - and go live before the new season with a host of new features.

- DRM-free videos, meaning access for PC, Laptops and Apple MACs
- Brand new Flash Player to replace the current Windows Media offering
- The introduction of full screen, 16:9 widescreen
- Upgrade to 1MB streaming for video (with 500k low-res option too)
- Near DAB quality audio commentary on matchdays
- All the latest news completely Advert-free
- New Flash-based Match Live Centre

Of course, there will be the usual exclusive TV interviews, post-match interviews and extended highlights.

And for fans not able to make it to matches, Southend United Player will become the place for live commentary of every single Southend first team game.

The good news for current Blues World subscribers is there will be NO price hike, subscriptions will be transferred free of charge. And new subscribers can get involved from just £34.99.

More news about Southend United Player will be available soon