Southend United have signed up to the Football League's 'Enjoy the Match' campaign this season.

The Football League is encouraging supporters this year to behave in a proper manner within family areas at football stadiums up and down the country.

A code of conduct has been introduced, whilst logos, signs and stickers will adorn Roots Hall from Saturday.

Each participating club will also play a pre-recorded message prior to kick-off over the tannoy to remind supporters to respect those around them.

Blues chief executive Geoffrey King told southendunited.co.uk: "We pride ourselves on being a family club with a friendly atmosphere.

"We want to encourage as many families along to Roots Hall as possible by ensuring them they will have happy environment to enjoy the game.

"This programme by the Football League has Southend United's complete backing."

United kick-off their season against Peterborough United with their first family fun day of the season.

Britain's got talent finalists Flava will be performing their dance routines prior to kick-off whilst the first 1,000 children through the turnstiles will also receive goody bags.

Tickets are still available from the Blues Box Office and can be purchased by calling on 08444 77 00 77 or by booking online.

To listen to United's tannoy announcement, click here.