Southend United suffered FA Cup heartache after Premier League side Hull City ran out 2-0 winners at Roots Hall this afternoon, despite a valiant effort from Phil Brown’s side.
With the scores level at half time, a double from striker Matty Fryatt secured victory for the away side, but Michael Timlin's superb long range effort cannoned off the underside of the bar with the scores at 0-0.
Southend started brightly, not giving the Premier League side any time on the ball with neither team able to create any clear cut chances in the opening 15 minutes of the match.
With 25 minutes on the clock Blues nearly took the lead through a Barry Corr header after Ryan Leonard's long throw caused problems for the City defence.
Corr's flick on header looked destined for the net but Steve Harper's acrobatic save kept the scores level with the keeper tipping the ball over the bar.
Danny Graham should've given Hull the lead in the 34th minute after a superb counter attacking move gave the striker a clear sight of goal but his tame shot was saved comfortably by Daniel Bentley in the Southend goal.
With half time approaching, Hull found their way into the game and a last minute intervention from Luke Prosser denied Fryatt a chance at goal after George Boyd played him in.
The tempo of the play didn't slow down in the second half and Michael Timlin was denied by the crossbar after trying his luck from 30 yards in the 50th minute.
The midfielder picked the ball up in the middle of the park before unleashing a superb strike which cannoned off the crossbar leaving Harper in all kinds of bother.
Hull City started to find their rhythm up front with Graham being their biggest threat in front of goal, Bentley once again denied the striker with a low save to his left after Graham tried to slot the ball into the corner with a side footed effort.
With an hour gone Boyd thought he had given the away side the lead after he cleverly flicked David Meyler's strike towards goal which sent Bentley the wrong way but the keeper managed to adjust his feet and clear the ball to safety.
The Premier League side did take the lead in the 62nd minute after Fryatt danced passed the Southend defence before slotting the ball into the corner.
Boyd played a through ball to the striker who managed to evade a number of tackles before sending his strike into the opposite corner of the net from 12 yards out.
The rain started to fall heavily at Roots Hall with the ball skidding along the surface as Southend tried to find their way back into the game but it was Hull who nearly doubled their advantage through substitute Robbie Brady's low drive which Bentley parried away from goal.
With four minutes added on Hull doubled their lead through Fryatt once again after the striker twisted and turned in front of Prosser before firing the ball home from an acute angle.
Southend's brave display against opposition three divisions above was not enough to secure their path into the fifth round with Hull City's name going into the hat for Sunday's draw.
Southend United - Bentley, Coker, Phillips, Prosser, Thompson, Leonard, Atkinson, Timlin (Woodrow 70) Hurst, Straker (Payne 80), Corr (Eastwood 88) (subs) Smith, Laird, Eastwood, Clifford,mPayne, Gomis, Woodrow
Hull City AFC - Harper, Figueroa, McShane, Faye, Rosenior, Sagbo (Livermore 82) Quinn ( Bruce 88) , Meyler, Boyd, Graham (Brady 73), Fryatt (subs) McGregor, Bruce, Davies, Koren, Brady, Livermore, Elmohamady